Marketing / Online
This has become increasingly important in an age where we all find ourselves searching online on either our mobile phones, tablets or laptops. With Edge Sculpture our Facebook Page has really become a sort of forum where not only can we demonstrate progress on new sculpture but can also promote fully production ready pieces to not only our existing retail partners but also to the end customer and Edge Sculpture enthusiast alike.
This has developed extensively over the years with now having many familiar visitors to the page who contribute massively with both their enthusiasm for new and past pieces alike and are a constant source of motivation for Matt when he is thinking about which new subject to pursue. Instagram is indeed a growing interest and if anything Matt will be concentrating on adding more content to it as we go forward.
YouTube is a fantastic way of showing a new piece for the very first time in three dimensions. Although nothing can ever replace seeing an actual sculpture in front of you, being able to make and create a visual presentation on film is such a fantastic resource and becoming an ever-increasing way for us all to communicate ideas.
Everything we film and produce is also created in house utilising green screen technology and video editing software. This is certainly an area which Dan intends to expand and evolve, not only because it can fulfil a marketing purpose but because we also enjoy making them too.
